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Study Marketing

BCom Marketing Management

Understand customers and develop products, messages and channels that create and communicate value.

R53 730 to R83 170 first-year fees3 bursaries list Marketing

* From Business Management, the closest field we research.

Study time
3 years at UP
School subjects
Differ by programme: see the examples below
Programme examples

Working abroad 2.8 of 5

From Business Management, the closest field we research.

Score out of 5. Tap a country for steps and visas.

  1. 3UKOpen door · low demand
  2. 3IrelandOpen door · low demand
  3. 3USAOpen door · low demand
  4. 3CanadaOpen door · low demand
  5. 3AustraliaOpen door · low demand
  6. 3New ZealandOpen door · low demand
  7. 3UAEOpen door · low demand
  8. 3NetherlandsRecognised, paperwork only · low demand
  9. 2GermanyExams or bridging · low demand

AI outlook

From Business Management, the closest field we research.

TransformingAI is reinventing the daily work

Unlicensed office work built on documents, communication and analysis: the kind of work AI tools already help with most. Expect the role to evolve quickly and new kinds of roles to appear alongside it.

Hands-on In-person care Licensed & accountable

How AI changes each field

What you study

  • Consumer behaviour
  • Marketing research
  • Brand and communication strategy
  • Campaign planning and measurement

Careers

  • Marketing coordinator
  • Market-research analyst
  • Brand or digital marketing practitioner

Where to study 7

Tap a name for the official page. My Matric Map can check the ones marked “NSC/IEB check” against your results. Compare study costs

BCom specialising in Marketing Management

University of Pretoria · 2027 intake NSC/IEB check in My Map

First-year tuition (2026): R62 000 to R70 000

Requirements

UP 2027 example: English level 5, Mathematics level 4 and APS 30.

Published minimums only. Selection, bachelor admission, any extra requirements and available places still apply.

Bachelor of Business Science specialising in Marketing

University of Cape Town · 2027 intake NSC/IEB check in My Map

First-year tuition (2026): R83 170

Requirements

UCT 2027 example: Mathematics 60%, English 50% (Home Language) or 60% (First Additional Language), and 435 FPS for guaranteed admission (Band A); Band B needs 470 WPS. NBT AL and QL at Upper Intermediate or above also apply.

Band A (guaranteed) FPS of 435 or above; Band B (likely) WPS of 470 or above; Band C: FPS of 430 to 434 gives possible admission into the Education Development Unit only (SA applicants in targeted redress categories). All applicants to Commerce must write the NBTs: scores of Upper Intermediate or above for AL and QL. The guidelines do not guarantee admission; study offers are limited for reasons of capacity. An offer to Commerce lets you choose either degree and any specialisation whose entrance requirements you meet. Applications for 2027 closed on 31 July 2026 (UCT does not accept late applications).

BCom (Management Sciences), focal area Marketing Management

Stellenbosch University · 2027 intake NSC/IEB check in My Map

First-year tuition (2026): R59 587

Requirements

Stellenbosch 2027: NSC aggregate of at least 65% (excluding Life Orientation), Mathematics 60%, and English or Afrikaans Home Language 50% or English or Afrikaans First Additional Language 70%. The 2027 selection criteria are higher: NSC average 70% and Mathematics 63%.

Published minimums only. To receive an offer, applicants must also meet the Faculty's 2027 selection criteria: NSC average 70% and Mathematics 63%, the highest thresholds that will be applied; they may be lowered at the final offer stage to meet diversity and intake targets. Late applications will not be considered.

BCom in Marketing Management

University of Johannesburg · 2027 intake NSC/IEB check in My Map

First-year tuition (2026): R53 730 to R81 550

Requirements

UJ 2027 example: English level 4 and Mathematics or Technical Mathematics level 4; APS 26. Mathematical Literacy is not accepted.

Published minimums only. Selection, bachelor admission, any extra requirements and available places still apply. UJ ranks all applicants from highest to lowest APS when it makes final selections in January, and says that meeting the minimum requirements does not guarantee a place.

Bachelor of Commerce (General), specialising in Marketing (KN-P-BC1 / KN-W-BC1)

University of KwaZulu-Natal · 2027 intake NSC/IEB check in My Map

First-year tuition (2026): R57 836

Requirements

UKZN 2027: APS 30 (Life Orientation excluded) with English, Mathematics and Life Orientation at level 4. Marketing is a specialisation (major) within the 3-year B Com (General).

Published minimums only: UKZN selects by academic ranking from APS 48 down until the places are filled, and meeting the minimum does not guarantee a place. Apply through the CAO for the B Com (KN-P-BC1 Pietermaritzburg / KN-W-BC1 Westville); the specialisation is chosen within the degree. Applicants with APS 35 and English, Life Orientation and Mathematics at level 5 are considered for early selection. Closing date 30 September 2026.

Bachelor of Commerce (BCom) in Management Sciences with Marketing Management

North-West University · 2027 intake NSC/IEB check in My Map

Requirements

NWU 2027 example: Mathematics level 3, Afrikaans or English level 4 and APS 24. Mahikeng, Potchefstroom and Vanderbijlpark, 3 years.

Published minimums only. Selection, bachelor admission, any extra requirements and available places still apply.

BCom with specialisation in Marketing (BC630010)

University of the Free State · 2027 intake NSC/IEB check in My Map

First-year tuition (2026): R55 490

Requirements

UFS 2027 example: AP 28, English level 4 (50%) and Mathematics level 3 (40%). 3 years (Bloemfontein).

Not a selection programme. Published minimums only: the prospectus says meeting the minimum admission requirements does not guarantee admission, as limited space is available in each programme; final admission is subject to space and academic results. Applications for non-selection programmes closed on 30 September 2026.

Your qualification route
  1. Complete a marketing qualification or relevant business route.
  2. Build a portfolio of research, campaign work and measured results.
  3. Develop a specialism through work experience, such as brand, research, content or digital analytics.

Marketing is more than social media posting. Strong work starts with understanding the customer, the offer and how success will be measured.

Sources (1) · guide reviewed 2026-09-25

Career and study guide. Separate salary, AI and country-recognition comparisons have not yet been researched for this field.

General information, not immigration or legal advice. Researched 2026-10-10.